Lead Machine Pro case study
MMA Leeds: Almost 30 Trial Enquiries in Six Weeks
A fully custom website for a martial arts club in Morley, Leeds, built to make the club, its coaching and its membership routes much easier to understand.
Project overview
A proper website for a proper club
MMA Leeds had an old website full of broken links and disconnected pages. It had been a long time since the site had generated a new membership enquiry.
The rebuild focused on the club itself: the training, the different age groups, the timetable and the championship talent running the club.
The challenge
The website was getting in the way
- Broken links and disconnected pages
- Membership enquiries had stopped coming through the website
- The club and its championship-level coaching talent were not being properly showcased
What was built
A custom website built around joining the club
- A clear route to book a membership trial
- Separate paths for kids, teens and adults
- Club story and coaching credibility brought forward
- Timetable and class information that is easier to find
- Mobile-first pages with direct enquiry options
- A fully custom website instead of another generic template
The outcome
Almost 10 enquiries in week one; almost 30 in six weeks
Within the first week of launch, the new website generated almost 10 new membership trial enquiries. By week six, the total had grown to almost 30. For the Google search “MMA Morley,” mmaleeds.com appears at position two, with a second page from the same site at position ten. That gives the site two first-page results for this search. These are results from this individual project, not a promise that every business will see the same outcome.
Visit the MMA Leeds website