Lead Machine Pro case study
MMA Leeds: From a Broken Website to Almost 10 Trial Enquiries in a Week
A fully custom website for a martial arts club in Morley, Leeds, built to make the club, its coaching and its membership routes much easier to understand.
Project overview
A proper website for a proper club
MMA Leeds had an old website full of broken links and disconnected pages. It had been a long time since the site had generated a new membership enquiry.
The rebuild focused on the club itself: the training, the different age groups, the timetable and the championship talent running the club.
The challenge
The website was getting in the way
- Broken links and disconnected pages
- Membership enquiries had stopped coming through the website
- The club and its championship-level coaching talent were not being properly showcased
What was built
A custom website built around joining the club
- A clear route to book a membership trial
- Separate paths for kids, teens and adults
- Club story and coaching credibility brought forward
- Timetable and class information that is easier to find
- Mobile-first pages with direct enquiry options
- A fully custom website instead of another generic template
The outcome
Almost 10 membership trial enquiries in the first week
Within the first week of the new website going live, MMA Leeds had generated almost 10 new membership trial enquiries. The site now gives prospective members a clear way to understand the club and take the next step.
Visit the MMA Leeds website